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A 2011 review

2011 is over! We could not write about all the companies’ events that marked the year. There were still some nice anniversaries to talk about.

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Among them:
Celebrating their 50 years:
La Maison Yves Saint Laurent, Auchan and Sprite were born in 1961.

Celebrating their 90 years:?
Gucci, Weleda, La Vache qui rit, JB Martin, Alessi, Filofax et and the two fashion magazines, L’Officiel and Vogue, dating from 1921.?

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Celebrating their 100 years:?
Chevrolet and Trussardi born in 1911.?

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Celebrating their 120 years:?
Philips and Delacre born in 1891.

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Celebrating their 130 years:?
Nathan, Seiko, Cerruti, Kodak and T. Leclerc born in 1881.

Celebrating their 160 years:?
Singer and Bally were founded in 1851; innovation was rather out of the French territory that year.

Celebrating their 170 years:?
Hasselblad, Armand Thierry and C&A began their story in 1841.

Celebrating their 200 years: which is far from being commonplace, Charles de Cazanove and Perrier-Jouët appeared in 1811.

The prize goes to Faber-Castel, created in 1761, the brand celebrates its 250 years’ business!

Among the greatest celebration actions, we mostly notice:

  • Weleda, with the special edition of its magazine, an issue dedicated to its 90th anniversary, that you can read on the Internet here

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  • Perrier-Jouët, with its item created by Daniel Arsham, containing 2 magnums of Belle Epoque 1998 and – shot at Harcourt’s. – a portrait series of celebrities (among whom Mr Ricard, Delon, Castelbajac, Ducasse, etc.), on a Perrier-Jouët background.

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  • And especially Gucci , which organized numerous celebrations for its 90th anniversary (what will the 100 years celebration be like ?), celebrations among which the launch of a capsule collection reviewing its fashion and leather goods classics, the creation of a collection of watches for men and women, with an aesthetics close to the Gucci 1921 of its beginning, the tuning of the Fiat 500, a book, entitled “Gucci, the making of” – due at the end of the year –

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and above all, the opening of nothing less than its own museum in Florence. More information on the museum here.

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Each time, the communication was mostly focused on the brands Internet site.

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