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The collector – a guarantor of the brand’s memory ?

The Museum of Les Arts Décoratifs is dedicating an exhibition to collectors of goodies. “Pub Mania, ils collectionnent la publicité” (Ad Mania, they collect advertising) is exploring the phenomenon of one’s attachment to a brand and its promotional supports in charge of appealing to consumers and developing their loyalty. Some people develop a passionate interest in – sometimes an obsession about – collecting these modest, often everyday objects whose display highlights over a century of advertising for the visitors.

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Bulgari at Le Grand Palais

__”Bulgari – 125 ans de magnificence italienne” (Bulgari – 125 years of Italian magnificence) is the continuation of the retrospective set up in Rome for the brand’s anniversary in 2009. Enriched, it shows 600 pieces, mostly never exposed before, from private collections, such as from Elizabeth Taylor’s or from Bulgari ‘s Vintage collection. With this event, Bulgari happens to be the first jeweler to enter the nave of Le Grand Palais.
Nice teaser, then. What about the visit?__

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