The invention of travelling: Louis Vuitton at le Grand Palais

Did you ever travel before Louis Vuitton? This is far from being certain.

The Louis Vuitton exhibition at le Grand Palais is about to end. To be seen as soon as possible or to be explored here.

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The collector – a guarantor of the brand’s memory ?

The Museum of Les Arts Décoratifs is dedicating an exhibition to collectors of goodies. “Pub Mania, ils collectionnent la publicité” (Ad Mania, they collect advertising) is exploring the phenomenon of one’s attachment to a brand and its promotional supports in charge of appealing to consumers and developing their loyalty. Some people develop a passionate interest in – sometimes an obsession about – collecting these modest, often everyday objects whose display highlights over a century of advertising for the visitors.

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Jeep, 70 years of adventure exhibited

The Motorvillage exhibition on Jeep takes us on the way to America’s wide open spaces. A lightweight portrait of a vehicle between World War and Superheroes, standards of the 50’s culture and consumption and of today’s marketing development.
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Bulgari at Le Grand Palais

__”Bulgari – 125 ans de magnificence italienne” (Bulgari – 125 years of Italian magnificence) is the continuation of the retrospective set up in Rome for the brand’s anniversary in 2009. Enriched, it shows 600 pieces, mostly never exposed before, from private collections, such as from Elizabeth Taylor’s or from Bulgari ‘s Vintage collection. With this event, Bulgari happens to be the first jeweler to enter the nave of Le Grand Palais.
Nice teaser, then. What about the visit?__

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Shiseido: which artist will be selected for the Windows Art?

From September 22nd to October 10th, Shiseido opened up Ginza’s “Windows Art” to Parisians and displayed the work of 6 visual artists at Saint Germain’s square.

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Urban Art Box: an artistic celebration of the 30 years of presence of Shiseido in France

Urban Art Box, subtitled « Exposition artistique de Ginza à Saint-Germain des Prés » (Artistic exhibition of Ginza in Saint-Germain des Prés), has just ended. A little presentation for those who missed it.

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Lip Art – 1967

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For its 100th anniversary, Samsonite treats itself to an exhibition

__« Move Light, Pack’tage Evolution » such is the exhibition set in the DesignPack Gallery, in Paris, for the 100th anniversary of Samsonite. It retraces the evolution of the brand’s advertising, the reduction of the suitcases weights, it shows its great design creation and puts forward its latest success: the Cosmolite.

L'évolution de la publicité

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