The Virtual Museum is still in its early stages. Yet, it already proposes solutions to companies that are willing to share in a new way with their customers, fans or students and willing to assert themselves through a communication close to their true values.
2011 is over! We could not write about all the companies’ events that marked the year. There were still some nice anniversaries to talk about.
In 1886, John Stith Pemberton, a chemist, developed a refreshing and reinvigorating elixir, the medicinal qualities of which he praised. 125 years later, the “Coca-Cola Company” celebrates its anniversary in Atlanta and multiplies events in the whole world. In Paris, the “125”, a pop-up space, offers to plunge into the heart of the brand and its history.
