Perrier – the campaign of the summer

Not so long ago, 2 years to be precise, Perrier was celebrating its 150th anniversary and, for the opportunity, was broadcasting its most striking advertising films. It is true that advertising and communication have always been important for the brand.

This summer (since the Roland Garros final), Perrier has been broadcasting a new film.

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Hugo & Victor: a gourmet success story

There’s a little gourmet brand born in Paris, growing and expanding: Hugo & Victor. After barely 4 years, several shops opening and the beginning of an international expansion, the brand is – already – publishing a book: « Les 5 saisons par Hugo & Victor Paris – 80 créations au fil des saisons » (“The 5 Seasons by Hugo & Victor Paris – 80 Creations through the Seasons”.  Is it speed or haste?

I have met Sylvain Blanc for a passion-story-interview so as to understand the Hugo & Victor mechanism: a young and true success story.

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Louis XIII puts motion in place of honor too

Louis XIII de Rémy Martin launches its jeroboam among a select group but with great pomp. A meaningful launch because it greatly honors a traditional practice of the Cellar Masters as it introduces the privileged consumer to a ritual reserved for the initiated.

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