In 2014, Baccarat celebrated its 250 years. The celebrations started with a fairly modest exhibition. However, the finale, in New York, highlights the House’s masterly expansion.
This year, Perrier celebrates its 150th anniversary. This is the opportunity to come back on one brand image aspect: a wild, assumed but always elegant sensuality. Read more
The legacy of some brands is sometimes simply dazzling. Among them, wines and spirits are often to be found in a prominent position. But few estates can boast of such a great connection between tradition, innovation, national and international history as Château Haut-Brion. To celebrate the 75th anniversary of his family’s acquiring Château Haut-Brion, Prince Robert de Luxembourg has harmonized all the prestige and refinement details.
In 1886, John Stith Pemberton, a chemist, developed a refreshing and reinvigorating elixir, the medicinal qualities of which he praised. 125 years later, the “Coca-Cola Company” celebrates its anniversary in Atlanta and multiplies events in the whole world. In Paris, the “125”, a pop-up space, offers to plunge into the heart of the brand and its history.