Baccarat: from the Exhibition to New York, an exponential anniversary
In 2014, Baccarat celebrated its 250 years. The celebrations started with a fairly modest exhibition. However, the finale, in New York, highlights the House’s masterly expansion.
Baccarat. 250 ans. Editions Rizzoli
Perrier Eau-la-la… The sexiest sparkling water is 150 years old.
This year, Perrier celebrates its 150th anniversary. This is the opportunity to come back on one brand image aspect: a wild, assumed but always elegant sensuality. Read more
Let’s stay tuned!
2012 will also have its package of nice anniversaries to celebrate for brands and companies. A little review of candles to blow out.
A 2011 review
2011 is over! We could not write about all the companies’ events that marked the year. There were still some nice anniversaries to talk about.
Château Haut-Brion: 75 years of family traditions and centuries of legacy celebrated with elegance
The legacy of some brands is sometimes simply dazzling. Among them, wines and spirits are often to be found in a prominent position. But few estates can boast of such a great connection between tradition, innovation, national and international history as Château Haut-Brion. To celebrate the 75th anniversary of his family’s acquiring Château Haut-Brion, Prince Robert de Luxembourg has harmonized all the prestige and refinement details.
“125 years of mutual happiness”
In 1886, John Stith Pemberton, a chemist, developed a refreshing and reinvigorating elixir, the medicinal qualities of which he praised. 125 years later, the “Coca-Cola Company” celebrates its anniversary in Atlanta and multiplies events in the whole world. In Paris, the “125”, a pop-up space, offers to plunge into the heart of the brand and its history.
Triumph: 125 years celebrated with tomorrow’s designers
Triumph is celebrating 125 years of « corsetterie ». The anniversary is quite discreet, yet, it bets on the T.I.A. – the Triumph Inspiration Award – a competition in which the brand has cleverly woven links with the great fashion designers-to-be.
Dr Pierre Ricaud: Anniversary = Gift!
Dr Pierre Ricaud celebrates its 25-year anniversary and takes the opportunity to activate its relationship marketing. And it lands flat…
