A 2011 review
2011 is over! We could not write about all the companies’ events that marked the year. There were still some nice anniversaries to talk about.
Posts
A green house for a red cow
La Vache qui rit is a great story: the family saga starts in 1865 and gives birth to one of the first industrial brands. Today, it is also one of the best-known brands in France. Since last May 21st La Vache qui rit has opened its house: a park, a big space built on the cheese former production site in Le Jura. With a video on production and more than 600 promotion items, the story is generously illustrated.
Historical approach, cultural approach, environmental approach (the site was built with High Environmental Quality criteria). Indeed, yet, the family line is obvious: the green house is mostly a fun house for a mass-market brand.