The invention of travelling: Louis Vuitton at le Grand Palais

Did you ever travel before Louis Vuitton? This is far from being certain.

The Louis Vuitton exhibition at le Grand Palais is about to end. To be seen as soon as possible or to be explored here.

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Perrier – the campaign of the summer

Not so long ago, 2 years to be precise, Perrier was celebrating its 150th anniversary and, for the opportunity, was broadcasting its most striking advertising films. It is true that advertising and communication have always been important for the brand.

This summer (since the Roland Garros final), Perrier has been broadcasting a new film.

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BrandMemory: the interview by Comptoir des Entreprises

Comptoir des Entreprises is THE website of French industrial tourism.

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“Culture Chanel” – from culture to brand?

In le Palais de Tokyo, Chanel organizes an exceptional exhibition about Number 5 Perfume. Various works displayed in a very simple manner offer a decoding to the visitor.

Scrutinizing a masterpiece.

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Schizophrenia and the luxury field values

Influenzia has just published an article about the luxury field schizophrenia. There is a real gap indeed between the values conveyed, highlighted by luxury brands and the habits or expectations of our time. But luxury is often the legacy of another time. This gap is no surprise then.

 

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Tested for you: the visit of Dior’s salons – Avenue Montaigne – Les Journées Particulières of LVMH.

For the second time, LVMH opened the doors of its Houses to the public for free. On the Internet, the visits were very quickly booked once again. If not booked, one had to queue up for 3 or 4 hours. What was to be expected inside?

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Corseterie: the forgotten one in the Lingerie field

The history of lingerie is fascinating. It is at the heart of society’s changes, customs and trends. Other cultures’ contributions, wars, moral or religious principles, economy, hygiene, industry’s birth and even the World Fairs have shaped it. It reveals woman’s position, shackles, liberations and social or anatomical changes.

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The little black… / Looking for its basics

In 2012, Guerlain  forcefully made its own the field of the little black dress (with the public launch of its perfume created in 2008). A great classic was suddenly swallowed up.

Despite a tribute attempt, it was more like a robbery, for isn’t it Gabrielle Chanel who democratized it in 1926? Read more

Shoes, a French passion

 

La Chaussure, une passion française – Création & innovation depuis 150 ans (Shoes, a French passion – Creation & innovation for 150 years). An exhibition for shoes fans at l’Atelier Richelieu : the shoe in France, its history and production over 150 years. 


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The Louis Vuitton Marc Jacobs exhibition at les Arts Décoratifs

There are only a few days left to see the Louis Vuitton Marc Jacobs exhibition at les Arts Décoratifs! This ambitious exhibition announces several themes and a parallel between the two men from several perspectives. Is the result up to the teaser?

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