In 2014, Baccarat celebrated its 250 years. The celebrations started with a fairly modest exhibition. However, the finale, in New York, highlights the House’s masterly expansion.
There’s a little gourmet brand born in Paris, growing and expanding: Hugo & Victor. After barely 4 years, several shops opening and the beginning of an international expansion, the brand is – already – publishing a book: « Les 5 saisons par Hugo & Victor Paris – 80 créations au fil des saisons » (“The 5 Seasons by Hugo & Victor Paris – 80 Creations through the Seasons”. Is it speed or haste?
I have met Sylvain Blanc for a passion-story-interview so as to understand the Hugo & Victor mechanism: a young and true success story.
For the second time, LVMH opened the doors of its Houses to the public for free. On the Internet, the visits were very quickly booked once again. If not booked, one had to queue up for 3 or 4 hours. What was to be expected inside?
The “Lingerie Française” exhibition opened its doors in Paris before moving to foreign cities. This nice little review has forgotten its history lesson and turns into a small family meeting that forgets its older sisters…
In the fall, more and more books about brands are launched. As if some more evidence was needed, that brands are really part of French people’s culture.
With this highly documented novel, Pierre Assouline gives us a non-objective, though global and new point of view of a company’s life. Inside the hotel’s walls, a performance of the Parisian and international scene is being played with political, emotional and social stakes.
In 2010, Lancôme celebrates its 75th anniversary. For this occasion, a book comes out at Les Editions du Regard (79€). It can be read like a novel (Stéphane Guilbourgé, the author, is both a novelist and a journalist); besides, it is lavishly illustrated. The brand tells its story from its beginning (the first promotional film, laboratory research…) and it highlights the influence of women in its construction: the first beauty advisor women that traveled worldwide, the ambassadresses and muses but also the lovers of the brand with a rose.