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Journées Particulières: the craftsmen’s traditional and technical dexterity honored

On October 15th and 16th, 2011, LVMH will open the doors of its most prestigious companies for one day dedicated to “human heritage” or “intangible cultural heritage”. A tribute will be paid to the craftsmen, to their dexterity, know-how and all that makes the excellence of their luxury goods production. Be careful, only the happy few will be able to join in!

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Tested for you: the visit of the Papillon cellars

If industrial tourism is still a vague concept in France – we could willingly revisit it – there exist some bastions banking on a region’s traditions. When no longer dealing with isolated producers, but with a company, things are different. So, how does the company associate tradition with tourism, self-promotion with the defense of its know-how? Let’s go for a guided tour in the cellars.

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