Entries by Sophie

Perrier – the campaign of the summer

Not so long ago, 2 years to be precise, Perrier was celebrating its 150th anniversary and, for the opportunity, was broadcasting its most striking advertising films. It is true that advertising and communication have always been important for the brand. This summer (since the Roland Garros final), Perrier has been broadcasting a new film.

One view of the Jean-Paul Gaultier exhibition

The JPG exhibition at Le Grand Palais reminds us once more that brands and fashion have carved out a niche in Museums. This beautiful exhibition ending its international tour with a final halt in Paris, has attracted 1.5 million people and has already been widely commented on in the press and on the web.

Hugo & Victor: a gourmet success story

There’s a little gourmet brand born in Paris, growing and expanding: Hugo & Victor. After barely 4 years, several shops opening and the beginning of an international expansion, the brand is – already – publishing a book: « Les 5 saisons par Hugo & Victor Paris – 80 créations au fil des saisons » (“The 5 Seasons […]

Schizophrenia and the luxury field values

Influenzia has just published an article about the luxury field schizophrenia. There is a real gap indeed between the values conveyed, highlighted by luxury brands and the habits or expectations of our time. But luxury is often the legacy of another time. This gap is no surprise then.