A 2011 review
2011 is over! We could not write about all the companies’ events that marked the year. There were still some nice anniversaries to talk about.
Author Archive for: Sophie
Entries by Sophie
Brands as Christmas gifts
In the fall, more and more books about brands are launched. As if some more evidence was needed, that brands are really part of French people’s culture.
Flashback: Lutetia by Pierre Assouline. A company faced with war
With this highly documented novel, Pierre Assouline gives us a non-objective, though global and new point of view of a company’s life. Inside the hotel’s walls, a performance of the Parisian and international scene is being played with political, emotional and social stakes.
Louis XIII puts motion in place of honor too
Louis XIII de Rémy Martin launches its jeroboam among a select group but with great pomp. A meaningful launch because it greatly honors a traditional practice of the Cellar Masters as it introduces the privileged consumer to a ritual reserved for the initiated.
Journées Particulières: the craftsmen’s traditional and technical dexterity honored
On October 15th and 16th, 2011, LVMH will open the doors of its most prestigious companies for one day dedicated to “human heritage” or “intangible cultural heritage”. A tribute will be paid to the craftsmen, to their dexterity, know-how and all that makes the excellence of their luxury goods production. Be careful, only the happy few will be able to join in!
Advertising recycles History
Till August 28, 2011, you can discover the “Advertising recycles History” exhibition of Les Arts Décoratifs. What are the unifying elements of our collective memory, how are they used by advertisers? A visit through 300 archive documents.
Château Haut-Brion: 75 years of family traditions and centuries of legacy celebrated with elegance
The legacy of some brands is sometimes simply dazzling. Among them, wines and spirits are often to be found in a prominent position. But few estates can boast of such a great connection between tradition, innovation, national and international history as Château Haut-Brion. To celebrate the 75th anniversary of his family’s acquiring Château Haut-Brion, Prince Robert de Luxembourg has harmonized all the prestige and refinement details.
Jeep, 70 years of adventure exhibited
The Motorvillage exhibition on Jeep takes us on the way to America’s wide open spaces. A lightweight portrait of a vehicle between World War and Superheroes, standards of the 50’s culture and consumption and of today’s marketing development.
Triumph: 125 years celebrated with tomorrow’s designers
Triumph is celebrating 125 years of « corsetterie ». The anniversary is quite discreet, yet, it bets on the T.I.A. – the Triumph Inspiration Award – a competition in which the brand has cleverly woven links with the great fashion designers-to-be.
