Entries by Sophie

Thirty-year-old Biba

In the feminine press too, celebrating one’s anniversary is an important event. In any case, it is an opportunity to communicate in another way, to assess the values highlighted at the beginning and to consider the real evolution. The October issue of Biba celebrates the 30th anniversary of “small and big Biba-ian fights”. The magazine […]

Fabergé – Historical treasures, a promise of excellence?

Peter Carl Fabergé was a man of great modernity, a visionary. But the closing down of his company (1917), because of the Russian Revolution, then the family loss of the rights on the brand almost caused the end of this legacy, of which only the famous eggs remained in public imagination and memory. In 2007, Pallinghurst, a specialized investment firm, buys the brand. Its purpose is to restore its image, and to position it as one of the great names in jewelry trade. It launches an inaugural collection, creates a “Council of Fabergé legacy” and makes two female descendants of the family join the company. Thus, in September 2009, Fabergé Limited is officially revived.

A green house for a red cow

La Vache qui rit is a great story: the family saga starts in 1865 and gives birth to one of the first industrial brands. Today, it is also one of the best-known brands in France. Since last May 21st La Vache qui rit has opened its house: a park, a big space built on the […]

Lancôme treats itself to a book for its anniversary

In 2010, Lancôme celebrates its 75th anniversary. For this occasion, a book comes out at Les Editions du Regard (79€). It can be read like a novel (Stéphane Guilbourgé, the author, is both a novelist and a journalist); besides, it is lavishly illustrated. The brand tells its story from its beginning (the first promotional film, […]