Previously, we saw how Armagnac was born and how it started development locally. What about overseas?
Author Archive for: Sophie
This author has yet to write their bio.Meanwhile lets just say that we are proud Sophie contributed a whooping 57 entries.
Entries by Sophie
In the feminine press too, celebrating one’s anniversary is an important event. In any case, it is an opportunity to communicate in another way, to assess the values highlighted at the beginning and to consider the real evolution. The October issue of Biba celebrates the 30th anniversary of “small and big Biba-ian fights”. The magazine […]
__« Move Light, Pack’tage Evolution » such is the exhibition set in the DesignPack Gallery, in Paris, for the 100th anniversary of Samsonite. It retraces the evolution of the brand’s advertising, the reduction of the suitcases weights, it shows its great design creation and puts forward its latest success: the Cosmolite.
Peter Carl Fabergé was a man of great modernity, a visionary. But the closing down of his company (1917), because of the Russian Revolution, then the family loss of the rights on the brand almost caused the end of this legacy, of which only the famous eggs remained in public imagination and memory. In 2007, Pallinghurst, a specialized investment firm, buys the brand. Its purpose is to restore its image, and to position it as one of the great names in jewelry trade. It launches an inaugural collection, creates a “Council of Fabergé legacy” and makes two female descendants of the family join the company. Thus, in September 2009, Fabergé Limited is officially revived.
In 2010, Lancôme celebrates its 75th anniversary. For this occasion, a book comes out at Les Editions du Regard (79€). It can be read like a novel (Stéphane Guilbourgé, the author, is both a novelist and a journalist); besides, it is lavishly illustrated. The brand tells its story from its beginning (the first promotional film, […]