The history of lingerie is fascinating. It is at the heart of society’s changes, customs and trends. Other cultures’ contributions, wars, moral or religious principles, economy, hygiene, industry’s birth and even the World Fairs have shaped it. It reveals woman’s position, shackles, liberations and social or anatomical changes.
Author Archive for: Sophie
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Entries by Sophie
The Virtual Museum is still in its early stages. Yet, it already proposes solutions to companies that are willing to share in a new way with their customers, fans or students and willing to assert themselves through a communication close to their true values.
Paul Ricard created his anise drink 80 years ago. Nothing has changed in the recipe ever since, however the former small firm has turned into a large group. How did the little brand from Marseille spread all around the world? Thanks to all the communication techniques. A fine lesson in advertising exhibited at the Musée de la Publicité.
2012 will also have its package of nice anniversaries to celebrate for brands and companies. A little review of candles to blow out.
Last October, LVMH group orchestrated the opening to the public of several of its brands sites. ?