The history of lingerie is fascinating. It is at the heart of society’s changes, customs and trends. Other cultures’ contributions, wars, moral or religious principles, economy, hygiene, industry’s birth and even the World Fairs have shaped it. It reveals woman’s position, shackles, liberations and social or anatomical changes.
In 2012, Guerlain forcefully made its own the field of the little black dress (with the public launch of its perfume created in 2008). A great classic was suddenly swallowed up. Despite a tribute attempt, it was more like a robbery, for isn’t it Gabrielle Chanel who democratized it in 1926?
La Chaussure, une passion française – Création & innovation depuis 150 ans (Shoes, a French passion – Creation & innovation for 150 years). An exhibition for shoes fans at l’Atelier Richelieu : the shoe in France, its history and production over 150 years.
From September 11 to October 10, L’ Hôtel de Ville de Paris sheltered an exhibition magnifying French factories know-how. Elegance and discretion.
There are only a few days left to see the Louis Vuitton Marc Jacobs exhibition at les Arts Décoratifs! This ambitious exhibition announces several themes and a parallel between the two men from several perspectives. Is the result up to the teaser?
The “Lingerie Française” exhibition opened its doors in Paris before moving to foreign cities. This nice little review has forgotten its history lesson and turns into a small family meeting that forgets its older sisters…
The Virtual Museum is still in its early stages. Yet, it already proposes solutions to companies that are willing to share in a new way with their customers, fans or students and willing to assert themselves through a communication close to their true values.
Paul Ricard created his anise drink 80 years ago. Nothing has changed in the recipe ever since, however the former small firm has turned into a large group. How did the little brand from Marseille spread all around the world? Thanks to all the communication techniques. A fine lesson in advertising exhibited at the Musée de la Publicité.
2012 will also have its package of nice anniversaries to celebrate for brands and companies. A little review of candles to blow out.
