2010 is over and so is this noteworthy anniversary. We have come to the end of our Armagnac saga. History, communication, marketing, trade,… Armagnac evolves at the rate of the ones who make it, dismantle it, raise it and sell it. What about the taste? And what about the consumer?
Armagnac is both a regional product and a historical product. Historical accidents have strongly influenced its development, for better and for worse. At the time of its anniversary, when the market is groping around, Armagnac would rather need a boost to recover the panache of former days.
The history of Armagnac has therefore been epic except at the end of the 20th century. It also includes two legendary ambassadors:
Previously, we saw how Armagnac was born and how it started development locally. What about overseas?
Just the once will not hurt; we won’t talk about a brand but a product! And what a product!
In the feminine press too, celebrating one’s anniversary is an important event.
In any case, it is an opportunity to communicate in another way, to assess the values highlighted at the beginning and to consider the real evolution. The October issue of Biba celebrates the 30th anniversary of “small and big Biba-ian fights”. The magazine marks the occasion with a Parisian evening and, for its readers, a collector scarf, drawn by Sonia Rykiel, and packed with the magazine.
