The legacy of some brands is sometimes simply dazzling. Among them, wines and spirits are often to be found in a prominent position. But few estates can boast of such a great connection between tradition, innovation, national and international history as Château Haut-Brion. To celebrate the 75th anniversary of his family’s acquiring Château Haut-Brion, Prince Robert de Luxembourg has harmonized all the prestige and refinement details.
__”Bulgari – 125 ans de magnificence italienne” (Bulgari – 125 years of Italian magnificence) is the continuation of the retrospective set up in Rome for the brand’s anniversary in 2009. Enriched, it shows 600 pieces, mostly never exposed before, from private collections, such as from Elizabeth Taylor’s or from Bulgari ‘s Vintage collection. With this event, Bulgari happens to be the first jeweler to enter the nave of Le Grand Palais.
Nice teaser, then. What about the visit?__
Urban Art Box, subtitled « Exposition artistique de Ginza à Saint-Germain des Prés » (Artistic exhibition of Ginza in Saint-Germain des Prés), has just ended. A little presentation for those who missed it.
Lip Art – 1967
Peter Carl Fabergé was a man of great modernity, a visionary. But the closing down of his company (1917), because of the Russian Revolution, then the family loss of the rights on the brand almost caused the end of this legacy, of which only the famous eggs remained in public imagination and memory. In 2007, Pallinghurst, a specialized investment firm, buys the brand. Its purpose is to restore its image, and to position it as one of the great names in jewelry trade. It launches an inaugural collection, creates a “Council of Fabergé legacy” and makes two female descendants of the family join the company. Thus, in September 2009, Fabergé Limited is officially revived.
La Vache qui rit is a great story: the family saga starts in 1865 and gives birth to one of the first industrial brands. Today, it is also one of the best-known brands in France. Since last May 21st La Vache qui rit has opened its house: a park, a big space built on the cheese former production site in Le Jura. With a video on production and more than 600 promotion items, the story is generously illustrated.
Historical approach, cultural approach, environmental approach (the site was built with High Environmental Quality criteria). Indeed, yet, the family line is obvious: the green house is mostly a fun house for a mass-market brand.