2010 is over and so is this noteworthy anniversary. We have come to the end of our Armagnac saga. History, communication, marketing, trade,… Armagnac evolves at the rate of the ones who make it, dismantle it, raise it and sell it. What about the taste? And what about the consumer?
Armagnac is both a regional product and a historical product. Historical accidents have strongly influenced its development, for better and for worse. At the time of its anniversary, when the market is groping around, Armagnac would rather need a boost to recover the panache of former days.
An eventful history, two weighty ambassadors, a symbolic and strong anniversary… but some problems remain though.
The history of Armagnac has therefore been epic except at the end of the 20th century. It also includes two legendary ambassadors:
Previously, we saw how Armagnac was born and how it started development locally. What about overseas?
Just the once will not hurt; we won’t talk about a brand but a product! And what a product!
