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700 years of Armagnac – 7th and last part

2010 is over and so is this noteworthy anniversary. We have come to the end of our Armagnac saga. History, communication, marketing, trade,… Armagnac evolves at the rate of the ones who make it, dismantle it, raise it and sell it. What about the taste? And what about the consumer?
cocktail.jpg

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700 years of Armagnac – 6th part

Inspired by mass-market brands of cognac or whisky, given a rough time by the crisis, tempted by the global tendency of standardization, some Armagnac houses seem to give in to commercial dreams.

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700 years of Armagnac – 5th part

Armagnac is both a regional product and a historical product. Historical accidents have strongly influenced its development, for better and for worse. At the time of its anniversary, when the market is groping around, Armagnac would rather need a boost to recover the panache of former days.

Verre

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700 years of Armagnac – 3rd part

The history of Armagnac has therefore been epic except at the end of the 20th century. It also includes two legendary ambassadors:

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700 years Armagnac – 2nd part

Previously, we saw how Armagnac was born and how it started development locally. What about overseas?

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700 years of Armagnac

Just the once will not hurt; we won’t talk about a brand but a product! And what a product!

Pub 2

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