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Affiche_Ricard_m

RICARD S.A. since 1932

Paul Ricard created his anise drink 80 years ago. Nothing has changed in the recipe ever since, however the former small firm has turned into a large group. How did the little brand from Marseille spread all around the world? Thanks to all the communication techniques. A fine lesson in advertising exhibited at the Musée de la Publicité.

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Inconvenient past: crisis communication and World War II

A great number of brands and companies have become aware of the importance of their history, even of the necessity to restore it through a more or less convincing storytelling to their clients and widely to the general public. However, dark and not so dark sides are often overshadowed or minimized in the construction of a unifying and meaningful history of the brand. Indeed…

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atlanta

“125 years of mutual happiness”

In 1886, John Stith Pemberton, a chemist, developed a refreshing and reinvigorating elixir, the medicinal qualities of which he praised. 125 years later, the “Coca-Cola Company” celebrates its anniversary in Atlanta and multiplies events in the whole world. In Paris, the “125”, a pop-up space, offers to plunge into the heart of the brand and its history.

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