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RICARD S.A. since 1932

Paul Ricard created his anise drink 80 years ago. Nothing has changed in the recipe ever since, however the former small firm has turned into a large group. How did the little brand from Marseille spread all around the world? Thanks to all the communication techniques. A fine lesson in advertising exhibited at the Musée de la Publicité.

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A green house for a red cow

La Vache qui rit is a great story: the family saga starts in 1865 and gives birth to one of the first industrial brands. Today, it is also one of the best-known brands in France. Since last May 21st La Vache qui rit has opened its house: a park, a big space built on the cheese former production site in Le Jura. With a video on production and more than 600 promotion items, the story is generously illustrated.
Historical approach, cultural approach, environmental approach (the site was built with High Environmental Quality criteria). Indeed, yet, the family line is obvious: the green house is mostly a fun house for a mass-market brand.