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The invention of travelling: Louis Vuitton at le Grand Palais

Did you ever travel before Louis Vuitton? This is far from being certain.

The Louis Vuitton exhibition at le Grand Palais is about to end. To be seen as soon as possible or to be explored here.

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Perrier – the campaign of the summer

Not so long ago, 2 years to be precise, Perrier was celebrating its 150th anniversary and, for the opportunity, was broadcasting its most striking advertising films. It is true that advertising and communication have always been important for the brand.

This summer (since the Roland Garros final), Perrier has been broadcasting a new film.

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Van Cleef & Arpels: a bewitching retrospective

A few days only are left to visit the “Van Cleef & Arpels – l’art de la Haute Joaillerie” exhibition at Les Arts Décoratifs, in Paris. 

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Brands as Christmas gifts

In the fall, more and more books about brands are launched. As if some more evidence was needed, that brands are really part of French people’s culture.

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Dior faced with Galliano: in search of the magic rubber

The scandal about John Galliano broke out just as the Dior exhibition at Le Bon Marché (formerly posted here) was displaying (besides the house great symbols) an artistic parallel between Christian Dior and John Galliano. But the shameful name has just been entirely withdrawn from the exhibit.

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A great French Museum for Lalique

Parisians will soon envy Wingen-sur-Moder. In this little town, north of Alsace, the future museum dedicated to Lalique, a luxury brand, is about to open.

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