Influenzia has just published an article about the luxury field schizophrenia. There is a real gap indeed between the values conveyed, highlighted by luxury brands and the habits or expectations of our time. But luxury is often the legacy of another time. This gap is no surprise then.
For the second time, LVMH opened the doors of its Houses to the public for free. On the Internet, the visits were very quickly booked once again. If not booked, one had to queue up for 3 or 4 hours. What was to be expected inside?
The history of lingerie is fascinating. It is at the heart of society’s changes, customs and trends. Other cultures’ contributions, wars, moral or religious principles, economy, hygiene, industry’s birth and even the World Fairs have shaped it. It reveals woman’s position, shackles, liberations and social or anatomical changes.
A great number of brands and companies have become aware of the importance of their history, even of the necessity to restore it through a more or less convincing storytelling to their clients and widely to the general public. However, dark and not so dark sides are often overshadowed or minimized in the construction of a unifying and meaningful history of the brand. Indeed…
On October 15th and 16th, 2011, LVMH will open the doors of its most prestigious companies for one day dedicated to “human heritage” or “intangible cultural heritage”. A tribute will be paid to the craftsmen, to their dexterity, know-how and all that makes the excellence of their luxury goods production. Be careful, only the happy few will be able to join in!
The scandal about John Galliano broke out just as the Dior exhibition at Le Bon Marché (formerly posted here) was displaying (besides the house great symbols) an artistic parallel between Christian Dior and John Galliano. But the shameful name has just been entirely withdrawn from the exhibit.
A funny coincidence… When parting from John Galliano, Dior House offers an exhibition devised as a creative and symbolic summary and puts into perspective its two creators, Christian Dior and John Galliano.
Tailleur Bar, Christian Dior, Spring-Summer 1947, on the left.
Tailleur Diosera, Christian Dior by John Galliano, Spring-Summer 1997 on the right.??
Photos ©Laziz Hamani
