The Museum of Les Arts Décoratifs is dedicating an exhibition to collectors of goodies. “Pub Mania, ils collectionnent la publicité” (Ad Mania, they collect advertising) is exploring the phenomenon of one’s attachment to a brand and its promotional supports in charge of appealing to consumers and developing their loyalty. Some people develop a passionate interest in – sometimes an obsession about – collecting these modest, often everyday objects whose display highlights over a century of advertising for the visitors.
In the fall, more and more books about brands are launched. As if some more evidence was needed, that brands are really part of French people’s culture.