http://en.brandmemory.fr/wp-content/uploads/sites/2/2013/07/Affiche_Ricard_m.jpg 448 213 Sophie http://en.brandmemory.fr/wp-content/uploads/sites/2/2016/02/logo.png Sophie2012-04-03 16:59:002016-03-06 11:14:32RICARD S.A. since 1932
RICARD S.A. since 1932
Paul Ricard created his anise drink 80 years ago. Nothing has changed in the recipe ever since, however the former small firm has turned into a large group. How did the little brand from Marseille spread all around the world? Thanks to all the communication techniques. A fine lesson in advertising exhibited at the Musée de la Publicité.