Posts

The Virtual Museum: a new window on brands

The Virtual Museum is still in its early stages. Yet, it already proposes solutions to companies that are willing to share in a new way with their customers, fans or students and willing to assert themselves through a communication close to their true values.

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Brands as Christmas gifts

In the fall, more and more books about brands are launched. As if some more evidence was needed, that brands are really part of French people’s culture.

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