Brands as Christmas gifts
In the fall, more and more books about brands are launched. As if some more evidence was needed, that brands are really part of French people’s culture.
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Inconvenient past: crisis communication and World War II
A great number of brands and companies have become aware of the importance of their history, even of the necessity to restore it through a more or less convincing storytelling to their clients and widely to the general public. However, dark and not so dark sides are often overshadowed or minimized in the construction of a unifying and meaningful history of the brand. Indeed…