Paul Ricard created his anise drink 80 years ago. Nothing has changed in the recipe ever since, however the former small firm has turned into a large group. How did the little brand from Marseille spread all around the world? Thanks to all the communication techniques. A fine lesson in advertising exhibited at the Musée de la Publicité.
http://en.brandmemory.fr/wp-content/uploads/sites/2/2013/07/Affiche_Ricard_m.jpg 448 213 Sophie http://en.brandmemory.fr/wp-content/uploads/sites/2/2016/02/logo.png Sophie2012-04-03 16:59:002016-03-06 11:14:32RICARD S.A. since 1932