Posts

“Culture Chanel” – from culture to brand?

In le Palais de Tokyo, Chanel organizes an exceptional exhibition about Number 5 Perfume. Various works displayed in a very simple manner offer a decoding to the visitor.

Scrutinizing a masterpiece.

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Corseterie: the forgotten one in the Lingerie field

The history of lingerie is fascinating. It is at the heart of society’s changes, customs and trends. Other cultures’ contributions, wars, moral or religious principles, economy, hygiene, industry’s birth and even the World Fairs have shaped it. It reveals woman’s position, shackles, liberations and social or anatomical changes.

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The little black… / Looking for its basics

In 2012, Guerlain  forcefully made its own the field of the little black dress (with the public launch of its perfume created in 2008). A great classic was suddenly swallowed up.

Despite a tribute attempt, it was more like a robbery, for isn’t it Gabrielle Chanel who democratized it in 1926? Read more

Inconvenient past: crisis communication and World War II

A great number of brands and companies have become aware of the importance of their history, even of the necessity to restore it through a more or less convincing storytelling to their clients and widely to the general public. However, dark and not so dark sides are often overshadowed or minimized in the construction of a unifying and meaningful history of the brand. Indeed…

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