For the second time, LVMH opened the doors of its Houses to the public for free. On the Internet, the visits were very quickly booked once again. If not booked, one had to queue up for 3 or 4 hours. What was to be expected inside?
From September 11 to October 10, L’ Hôtel de Ville de Paris sheltered an exhibition magnifying French factories know-how. Elegance and discretion.
Photo: Sophie Zénon
If industrial tourism is still a vague concept in France – we could willingly revisit it – there exist some bastions banking on a region’s traditions. When no longer dealing with isolated producers, but with a company, things are different. So, how does the company associate tradition with tourism, self-promotion with the defense of its know-how? Let’s go for a guided tour in the cellars.