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“125 years of mutual happiness”

In 1886, John Stith Pemberton, a chemist, developed a refreshing and reinvigorating elixir, the medicinal qualities of which he praised. 125 years later, the “Coca-Cola Company” celebrates its anniversary in Atlanta and multiplies events in the whole world. In Paris, the “125”, a pop-up space, offers to plunge into the heart of the brand and its history.

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The quietened rebel: L’Eau sauvage de Dior

Dior chose Alain Delon to embody one of the great classics of French perfumery: L’Eau sauvage. Yet, the campaign does not put the seventy-year-old star forward, but the young Alain Delon, at the top of his seductive power, when he was 31…

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