Perrier – the campaign of the summer

Not so long ago, 2 years to be precise, Perrier was celebrating its 150th anniversary and, for the opportunity, was broadcasting its most striking advertising films. It is true that advertising and communication have always been important for the brand.

This summer (since the Roland Garros final), Perrier has been broadcasting a new film.

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Perrier Eau-la-la… The sexiest sparkling water is 150 years old.


This year, Perrier celebrates its 150th anniversary. This is the opportunity to come back on one brand image aspect: a wild, assumed but always elegant sensuality. Read more