Inconvenient past: crisis communication and World War II

A great number of brands and companies have become aware of the importance of their history, even of the necessity to restore it through a more or less convincing storytelling to their clients and widely to the general public. However, dark and not so dark sides are often overshadowed or minimized in the construction of a unifying and meaningful history of the brand. Indeed…

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Advertising recycles History

Till August 28, 2011, you can discover the “Advertising recycles History” exhibition of Les Arts Décoratifs. What are the unifying elements of our collective memory, how are they used by advertisers? A visit through 300 archive documents.



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