http://en.brandmemory.fr/wp-content/uploads/sites/2/2016/02/logo.png 0 0 Sophie http://en.brandmemory.fr/wp-content/uploads/sites/2/2016/02/logo.png Sophie2010-05-11 14:26:002010-05-11 14:26:00Lancôme treats itself to a book for its anniversary
Lancôme treats itself to a book for its anniversary
In 2010, Lancôme celebrates its 75th anniversary. For this occasion, a book comes out at Les Editions du Regard (79€). It can be read like a novel (Stéphane Guilbourgé, the author, is both a novelist and a journalist); besides, it is lavishly illustrated. The brand tells its story from its beginning (the first promotional film, laboratory research…) and it highlights the influence of women in its construction: the first beauty advisor women that traveled worldwide, the ambassadresses and muses but also the lovers of the brand with a rose.