Tag Archive for: Industrial tourism

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The Virtual Museum: a new window on brands

12 April 2012/0 Comments/in Museums /by Sophie

The Virtual Museum is still in its early stages. Yet, it already proposes solutions to companies that are willing to share in a new way with their customers, fans or students and willing to assert themselves through a communication close to their true values.

Tested for you: the visit of the Papillon cellars

24 January 2011/0 Comments/in Guided tours in companies /by Sophie

If industrial tourism is still a vague concept in France – we could willingly revisit it – there exist some bastions banking on a region’s traditions. When no longer dealing with isolated producers, but with a company, things are different. So, how does the company associate tradition with tourism, self-promotion with the defense of its know-how? Let’s go for a guided tour in the cellars.