Posts

The Virtual Museum: a new window on brands

The Virtual Museum is still in its early stages. Yet, it already proposes solutions to companies that are willing to share in a new way with their customers, fans or students and willing to assert themselves through a communication close to their true values.

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Jeep, 70 years of adventure exhibited

The Motorvillage exhibition on Jeep takes us on the way to America’s wide open spaces. A lightweight portrait of a vehicle between World War and Superheroes, standards of the 50’s culture and consumption and of today’s marketing development.
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Tested for you: the visit of the Papillon cellars

If industrial tourism is still a vague concept in France – we could willingly revisit it – there exist some bastions banking on a region’s traditions. When no longer dealing with isolated producers, but with a company, things are different. So, how does the company associate tradition with tourism, self-promotion with the defense of its know-how? Let’s go for a guided tour in the cellars.

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