The Motorvillage exhibition on Jeep takes us on the way to America’s wide open spaces. A lightweight portrait of a vehicle between World War and Superheroes, standards of the 50’s culture and consumption and of today’s marketing development.
If industrial tourism is still a vague concept in France – we could willingly revisit it – there exist some bastions banking on a region’s traditions. When no longer dealing with isolated producers, but with a company, things are different. So, how does the company associate tradition with tourism, self-promotion with the defense of its know-how? Let’s go for a guided tour in the cellars.